Aug 3 – Jan 31 · 26 weeks
Digital Campaign Attribution Model for New Student Applications
Generate a new application sample over 6 months by clicking New Application Sample. Then pick a preconfigured Campaign Mix and adjust spend, timing, and channel mix to see how results change. Budgets, campaign counts, application volume range, and typical duration now re-plan multiple channel flights over 26 weeks so you can test schedule strategy against the same submission pattern.
Modeled Applications
1,314
1,000–1,500 selected sample range · vs 364 baseline
Attributed Lift
+751
57% of apps occurred in active campaign windows
Total Budget
$107K
$142 blended cost per lifted app
Top Lift Driver
Meta / Instagram
+200 lift · 5 flights
Most Efficient Channel
Display
$108 / app
Campaign Mix
Fall Funnel
Search + Social + CTV with mid-cycle retargeting and late awareness support.
Yield Push
More selective late-cycle flights with stronger decision-stage emphasis.
Digital Blitz
Fast-moving multi-channel bursts with a much stronger programmatic backbone across display, video, and CTV.
Programmatic Heavy
Cheaper scaled reach built around display, online video, and CTV with lighter social and search support.
Efficient Scale
Optimizes for lower cost per application using display and video scale, with just enough search and social to catch intent.
Budget Stretch
Lower budget spread carefully across the half-year with more gaps.
Melt
Sustained search and paid social with lighter retargeting and selective video bursts to reduce mid-cycle attrition.
Model Assumptions
Organic apps / day
2.0
Expected total: 364 apps over 26 weeks
26-week application sample
1,000–1,500
New Draw samples a total application volume within this range across all 26 weeks
Typical campaign duration
2 weeks
Max back-to-back flights per channel: 13
Total budget cap
Off
Drag above zero to cap the generated channel plans
Channel Flight Planner
Fall Funnel · 24 generated campaign flights
Use these sliders to adjust channel spend, then click the timeline below to add or remove 2-week flights.
CHANNEL
TOTAL CHANNEL BUDGET
CAMPAIGNS IN 26 WEEKS
$18K
17% mix
5 flights
10 wk active
$22K
21% mix
5 flights
10 wk active
$16K
15% mix
3 flights
6 wk active
$26K
24% mix
4 flights
8 wk active
$14K
13% mix
4 flights
8 wk active
$0
Off
0 flights
Off
$0
Off
0 flights
Off
$11K
10% mix
3 flights
6 wk active
Lift over time
Weekly attributed lift across the preserved 6-month application sample · bar color = dominant credited campaign
Channel Flight Timeline
Click any week cell to add a 2-week flight starting there, or click an active block to remove that flight.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
5 flights
5 flights
3 flights
4 flights
4 flights
3 flights
Channel Breakdown
Aggregated lift, spend, efficiency, and number of generated flights by channel
Meta / Instagram
· 5 flights
Budget
$22K
Lift share
26.7%
Cost / app
$110
CTV
· 4 flights
Budget
$26K
Lift share
24.3%
Cost / app
$142
Google Search
· 5 flights
Budget
$18K
Lift share
21.2%
Cost / app
$113
Display
· 4 flights
Budget
$14K
Lift share
17.2%
Cost / app
$108
YouTube
· 3 flights
Budget
$16K
Lift share
6.5%
Cost / app
$330
DOOH
· 3 flights
Budget
$11K
Lift share
4.1%
Cost / app
$359
Campaign Breakdown
Generated campaign flights ranked by attributed lift share
CTV 3
W16–W17
Budget
$6,500
Lift share
13.2%
Cost / app
$65
Google Search 2
W8–W9
Budget
$3,600
Lift share
10.7%
Cost / app
$45
Display 3
W17–W18
Budget
$3,500
Lift share
10.5%
Cost / app
$45
Meta / Instagram 2
W7–W8
Budget
$4,400
Lift share
9.7%
Cost / app
$61
Meta / Instagram 3
W14–W15
Budget
$4,400
Lift share
9.1%
Cost / app
$64
CTV 2
W10–W11
Budget
$6,500
Lift share
8.5%
Cost / app
$101
Meta / Instagram 4
W19–W20
Budget
$4,400
Lift share
6.4%
Cost / app
$92
Google Search 4
W19–W20
Budget
$3,600
Lift share
5.8%
Cost / app
$82
Display 2
W10–W11
Budget
$3,500
Lift share
5.2%
Cost / app
$90
YouTube 2
W13–W14
Budget
$5,333
Lift share
4.6%
Cost / app
$156
Google Search 3
W13–W14
Budget
$3,600
Lift share
3.3%
Cost / app
$145
DOOH 2
W13–W14
Budget
$3,667
Lift share
2.9%
Cost / app
$169
CTV 1
W2–W3
Budget
$6,500
Lift share
2.6%
Cost / app
$336
YouTube 1
W1–W2
Budget
$5,333
Lift share
1.9%
Cost / app
$375
Display 1
W2–W3
Budget
$3,500
Lift share
1.6%
Cost / app
$297
Meta / Instagram 1
W1–W2
Budget
$4,400
Lift share
1.5%
Cost / app
$391
Google Search 1
W2–W3
Budget
$3,600
Lift share
1.4%
Cost / app
$345
DOOH 1
W1–W2
Budget
$3,667
Lift share
1.2%
Cost / app
$409
Meta / Instagram 5
W24–W25
Budget
$4,400
Lift share
0.0%
Cost / app
—
YouTube 3
W24–W25
Budget
$5,333
Lift share
0.0%
Cost / app
—
CTV 4
W25–W26
Budget
$6,500
Lift share
0.0%
Cost / app
—
Display 4
W25–W26
Budget
$3,500
Lift share
0.0%
Cost / app
—
DOOH 3
W25–W26
Budget
$3,667
Lift share
0.0%
Cost / app
—
Google Search 5
W25–W26
Budget
$3,600
Lift share
0.0%
Cost / app
—
Attribution model: the application pattern is randomly sampled once across a 26-week planning horizon and then preserved. New applications samples a total application volume inside your selected 1,000–1,500 range, then distributes those applications across weeks and weekdays. Lift = applications above the 2.0/day baseline. Generated campaign flights receive credit proportionally by spend share on active days. Changing duration, channel budgets, campaign counts, or timeline blocks updates attribution against the same preserved submission schedule until New Draw is clicked again.