Services
The platform does the measuring. We can do the rest.
Tempo Campus starts with analytics — giving you a clear picture of what's working across your enrollment marketing mix. For teams that want more, we offer managed campaign execution and on-campus signage as optional services layered on top.
Always included
The analytics platform is the foundation.
Every Tempo Campus engagement starts here. Before we talk about running campaigns or deploying signage, we establish the measurement layer — because without it, there's no independent way to know if any of the execution is working.
First-party pixel installation and configuration
Ad platform API connections (Google, Meta, CTV, programmatic)
Multi-touch attribution model across your full channel mix
Marketing Mix Model with enrollment-specific response curves
Budget optimization recommendations with estimated impact
Ongoing reporting and model updates as campaigns run
Optional services
Add execution when you're ready.
These services are available on top of the platform — not instead of it. Every recommendation we make comes from the same measurement layer, so there's no conflict of interest in what we suggest.
Managed execution
We run the campaigns for you.
For teams that want to act on the platform's recommendations without managing execution in-house. Tempo runs campaigns across connected channels directly from the platform — using the same attribution data to optimize as campaigns run.
Campaign setup and trafficking across all connected channels
Ongoing optimization guided by the attribution model
Flight scheduling and budget pacing recommendations
Weekly performance reporting with model-based insights
No conflict of interest — we measure what we run independently
On-campus signage
The only offline channel in your attribution model.
Tempo's DOOH network places digital signage at key on-campus locations — dining halls, residence halls, student unions, athletic venues. As the only platform that tracks physical campus impressions alongside your digital mix, we can include signage in the attribution model.
Digital signage placement at high-traffic campus locations
Dynamic creative tied to enrollment messaging and deadlines
Impressions tracked and included in the attribution model
Offline-to-online lift measurement — did campus visits spike site engagement?
Available as standalone or integrated with managed digital execution
Onboarding & setup
Get to first attribution report in days, not months.
A dedicated onboarding engagement for teams that want expert help getting connected, configured, and calibrated. We handle the technical setup so your team can focus on the decisions, not the infrastructure.
Pixel installation and QA across your site
Ad platform API authentication and data validation
Baseline calibration — setting organic application benchmarks
Team training on attribution model and reporting views
First attribution report reviewed together with your team
Who it's for
Built for the people who own enrollment marketing outcomes.
VP / Director of Enrollment
You own the enrollment number. You need to know which part of the $300K media budget actually moved the needle — and have a defensible answer when leadership asks.
Chief Marketing Officer
You're responsible for brand and demand across the institution. Tempo gives you a single measurement layer across every paid channel — not a dozen platform dashboards that all disagree.
Director of Digital Marketing
You're running the campaigns day to day. The platform tells you which channels are saturated, which have coverage gaps, and exactly how to reallocate to improve cost per application.
Admissions Leadership
You need to connect marketing activity to funnel outcomes — inquiries, campus visits, applications, deposits. Tempo maps the marketing mix to each stage of the enrollment journey.
Common questions
Things people usually ask us.
Do we have to use your managed execution to use the platform?
No. The analytics platform is fully standalone. You can connect your existing campaigns — whether you're running them in-house or through another agency — and get attribution and MMM insights without Tempo touching your media buying at all.
How long does it take to get set up?
Pixel installation and ad platform connections typically take a few days. First attribution data appears within the first campaign cycle after setup. The onboarding service is designed to get your team to a first reviewed attribution report within two weeks.
Can you track campaigns we started before we signed up with Tempo?
Yes. The attribution model works from the moment the pixel is live and platform connections are established. Historical spend data from connected platforms can be pulled to establish baselines and calibrate the model.
What makes this different from just using Google Analytics?
GA4 shows you what happened on your site. It can't tell you which ad spend caused those site visits, how your Facebook campaign compares to your CTV buy, or where your budget will perform best next quarter. Tempo's attribution and MMM layer connects the spend side to the outcome side across every channel simultaneously.
We already work with an enrollment marketing agency. Does that conflict with Tempo?
Tempo actually strengthens your position with an agency. You'd have independent measurement of what they're running — which gives you a more honest performance conversation and makes it easier to hold them accountable for outcomes rather than just activity.
Let's talk
Tell us about your school. We'll take it from there.
All pricing is by conversation — because the right engagement depends on your channel mix, team structure, and enrollment goals. Tell us where you are and what you're trying to solve.