The Platform
The measurement platform for enrollment marketing.
Tempo Campus is the system of record for your enrollment marketing mix. Connect every channel you're already running, unify your first-party data, and understand what's actually driving applications — not just what each platform claims to have done.
Attribution — Fall cycle
Google Search
31%
CTV
22%
Meta / Instagram
19%
Programmatic Display
14%
YouTube
14%
Tempo Recommendation
Shift 20% of CTV spend to Google Search — model estimates +18 lifted applications at the same total budget.
The problem
Every platform claims credit. Nobody shows you the full picture.
Google says Google drove it.
Meta says Facebook or Instagram drove it. Your CTV vendor says CTV drove it. Add them up and you've attributed 300% of your applications. This is the measurement problem every enrollment team lives with.
Generic tools weren't built for higher ed.
Most attribution platforms are built for ecommerce — short funnels, high transaction volume, fast feedback loops. A 12-month student decision journey is a fundamentally different problem.
Enrollment agencies have a conflict of interest.
The team running your campaigns is also the team measuring whether the campaigns worked. They have an obvious incentive to show positive results.
The Tempo approach
One independent measurement layer. Built for enrollment.
Tempo sits above your channels as an independent system of record — not a platform with its own media to sell you, not an agency with a conflict of interest, and not an ecommerce tool retrofitted for higher ed.
First-party pixel captures the real student journey on your site
Direct API connections to every ad platform you're already running
Attribution model calibrated to enrollment cycles, not retail funnels
MMM layer provides causal lift estimates, not just spend-share credit
Budget optimization recommendations quantified and actionable
Independent — no media to sell, no conflict of interest
Measurement methodology
Not one model. The right model for the right question.
Attribution platforms have been built around the insight that no single measurement methodology tells the whole story. We applied the same thinking to colleges and universities — with models calibrated to how higher education actually works.
Multi-Touch Attribution (MTA)
Understand the student journey
See how different touchpoints contribute across the full enrollment funnel — from first impression to submitted application. Campaigns receive credit proportionally based on spend share on days when applications exceeded baseline.
Channel-level credit allocation across your full mix
Flight-level view of which campaigns drove lift
Cost per lifted application per channel
Updates live as you adjust budgets and flight dates
Marketing Mix Modeling (MMM)
Measure causal impact
The MMM layer uses channel-specific response curves with diminishing returns and adstock carryover to estimate how much each channel causally drove applications — not just correlated with them.
Causal lift estimates separate from organic baseline
Diminishing returns and saturation detection per channel
Adstock carryover — know when effects linger after a flight ends
Marginal return on additional spend per channel
Budget Optimization
Know where to put the next dollar
The recommendation engine compares marginal returns across channels at your current spend levels, identifies gaps and saturation, and quantifies the estimated lift impact of reallocation decisions.
Reallocation recommendations with estimated application impact
Saturation warnings before you overspend into diminishing returns
Coverage gap detection — days or weeks with no active campaigns
Adstock opportunity alerts for high-decay channels
How it works
From fragmented data to confident spend decisions.
Most enrollment teams spend more time reconciling reports than making decisions. Tempo removes the reconciliation entirely.
See it in the live demo1
Connect your channels
Plug in your Google Ads, Meta, CTV, programmatic, and out-of-home accounts via direct API. No manual exports, no spreadsheets, no waiting for someone to pull a report.
Supported: Google Ads, Meta, YouTube, CTV networks, programmatic DSPs, LinkedIn, DOOH
2
Install the Tempo first-party pixel
One tag on your site captures the full student journey — page visits, application starts, form completions, and event an alumni registrations. Your data, in your first-party layer, not dependent on platform-reported conversions.
3
Attribution runs automatically
The MTA model distributes lift across active campaigns by spend share. The MMM layer runs channel-specific response curves with adstock and diminishing returns. Both update as new data comes in.
4
Act on what you find
Simple views built for enrollment teams, not data scientists. Channel breakdown, campaign rankings, cost per lifted application, and specific budget recommendations — quantified with estimated application impact.
Data foundation
Your data stack, not ours.
Most attribution platforms are built around their own data — which means you're dependent on their tracking, their pixel, and their definitions of what counts as a conversion. Tempo is built around your first-party data.
Universal pixel
Captures site-wide behavior and user-configurable events. Application starts, campus visit bookings, financial aid lookups — you define what matters.
Platform API connections
Direct connections to ad platform spend and performance data — not manually imported, not dependent on each platform's attribution claims.
Campaigns you didn't start with us
Track and attribute campaigns running outside of Tempo. Get the full picture even for channels you manage elsewhere.
On-campus DOOH
Tempo's own signage network is the only platform that can include physical on-campus impressions as a tracked channel alongside your digital mix.
Connected data sources
Google Ads
Live spend + conversions
Meta / Instagram
Live spend + conversions
CTV
Impressions + spend
Programmatic DSP
Impressions + spend
DOOH / Out-of-Home
Impressions + placement data
First-party pixel
Site events + application data
All sources → single attribution model
Live
Channels we connect to
Why Tempo
Built for higher ed. Not retrofitted for it.
Capability
Tempo
Agencies
Generic MMM
Attribution model built for enrollment funnels
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First-party pixel + platform spend unified
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MMM with enrollment seasonality calibration
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On-campus DOOH as a tracked channel
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Budget reallocation with quantified impact
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Independent — no media conflict of interest
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Accessible price point for university budgets
Enterprise MMM starts at $100K+
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Native ad platform API connections
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Get started
The model is live. Try it now.
The interactive demo runs real attribution math against a simulated enrollment cycle. Adjust budgets, flight dates, and channel mix — and watch the numbers change. No signup required.