Set up personalized HEDSI for your school in six simple steps.
Personalized HEDSI starts with the public demand signal, then customizes it around your markets, peer set, programs, search behavior, reporting cadence, and internal audiences.
Setup flow
Six setup choices turn public HEDSI into your institution’s demand signal.
We configure the signal around your recruitment markets, peer set, academic programs, search behavior, reporting cadence, and internal audiences.
Step 1
Choose your market geography
Select the markets where your institution recruits students, then decide whether your HEDSI view should focus nationally, regionally, by state, by metro, or around campus-specific markets.
Step 2
Define your school and peer set
Institution set
Tell HEDSI which institutions matter for comparison.
Your institution
Peer institutions
Competitor set
Regional comparables
Flagship institutions
Research centers
Institutes
Program focus
Choose the programs or academic areas where demand movement matters most.
Business
Health professions
Social sciences
Engineering
Computer science
Psychology
Biological sciences
Step 3
Customize your search signal
Select the search terms and comparison baskets that best represent demand for your institution, your programs, and your local market.
Institution searches
Program searches
Competitor searches
Regional search baskets
This keeps the search signal relevant to the audiences and programs your team actually cares about.
Step 4
Set your signal priorities
Decide how much weight your personalized HEDSI should place on leading demand, application activity, enrollment validation, and structural market pressure.
Search trends
Low weight
High weight
Applications
Low weight
High weight
Enrollment validation
Low weight
High weight
Structural backdrop
Low weight
High weight
These weights help shape whether your briefing emphasizes early demand movement, near-term application intent, enrollment confirmation, or long-term market pressure.
Step 5
Choose your briefing cadence
Choose how often your team wants the personalized signal refreshed and summarized.
Weekly
Best for active recruitment planning and campaign checks.
Bi-weekly
Good for enrollment teams and program managers.
Monthly
Better for leadership reporting and board-ready updates.
Step 6
Choose your briefing audiences
Choose who receives the briefing and how much detail each audience needs. Leadership may get a concise market read, while marketing and admissions teams may get more tactical program and campaign signals.
Leadership
Short executive summary for provosts and cabinet-level review.
Admissions
Tactical weekly signal for the team working the funnel.
Marketing
Program-level alerts for campaign planning and positioning.
Create your personalized HEDSI account.
Set up access to a private HEDSI experience for your institution. Stripe Checkout now stays inside the HEDSI shell instead of bouncing you to a separate page.