Higher ed market intelligence, refreshed weekly
HEDSI is a weekly view of higher-ed demand, combining leading indicators of student interest (search trends), intent (FAFSA), applications (Common App), and enrollment validation (IPEDS and NSC). This demand signal is paired with a structural demographic layer based on projected high school graduate trends from WICHE.
Market view
How to choose a view
Balanced Market View
Default view. Blends speed and stability for weekly monitoring.
Best for: routine tracking and sharing with leadership.
Signal weights · Balanced Market View
Fast-moving
Seasonal
Confirming
HEDSI
—
—
4-week change
—
Insufficient trend data
Alignment
—
Demand versus enrollment validation
Confidence
—
—
Structural trend
Mixed
Long-run demographic backdrop
Vs last year
—
Same week last year
Market conditions unavailable
Balanced Market View currently shows a relatively stable market environment. Enrollment validation is currently tagged as mixed, helping distinguish whether demand is moving ahead of or alongside reported enrollment outcomes.
Latest week
—
Generated Jun 30, 2026
Key insight
Demand signals are mixed. the national market shows a mixed structural backdrop.
This supports a measured outreach strategy: keep investment disciplined, monitor conversion performance closely, and use attribution from university campaign pages to defend spend with leadership.
Use downstream measurement and attribution to show how outreach spend contributes to real institutional outcomes, not just top-of-funnel activity.
Weekly trend
HEDSI time series
Current HEDSI
Previous year
How to read this view
The balanced market view currently reads — (Unknown) and is holding relatively steady versus four weeks ago.
Enrollment validation is limited in the latest window, so treat this as a directional signal rather than a final enrollment read.
Confidence is mixed, mainly reflecting which source inputs are available and how fresh they are in the latest week.
Source coverage in latest snapshot
Trends
FAFSA snapshot
FAFSA velocity
Common App
BLS grad labor market
NSC
IPEDS
Google Trends
Fast-moving search interest across higher-ed demand topics.
Latest reading
n/a
Not current
FAFSA Intent
National FAFSA completion momentum as an intent proxy.
Latest reading
n/a
Not current
FAFSA Velocity
YoY change in weekly FAFSA completion momentum.
Latest reading
n/a
Not current
Common App
Application-oriented signal with slower, steadier cadence.
Latest reading
n/a
Not current
NSC Enrollment
Enrollment validation used to compare demand versus realized outcomes.
Latest reading
n/a
Not current
Stable conditions — hold current mix, optimize timing
Market conditions are neutral. This is a good moment to review campaign timing and flight scheduling rather than changing overall spend. Attribution analysis against your current mix will show where efficiency gains are available.
See it with your data
Model your campaign mix against current conditions
The live demo lets you test channel mixes, flight timing, and budget allocation — and see how attribution shifts as you adjust spend across this market environment.
Based on current conditions we're pre-loading the Fall Funnel mix — you can adjust from there.
Open Fall Funnel mix →Talk to us about your schoolStructural view unavailable
The structural view is based on WICHE graduate-pipeline projections, so it is most useful in the overall and undergraduate views. The graduate segment is intentionally focused on graduate-demand signals instead.
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Once a month: how the index moved, what it means for your recruitment market, and how to respond with your campaign mix.