How HEDSI and Tempo Pixel data map across the enrollment funnel
This view connects market-wide demand signals on the HEDSI side with institution-level digital behavior on the Tempo Pixel side. Compare how discovery, research, application, selection, and enrollment show up across owned-campus data and broader market context.
Left: owned campus behavior · Center: funnel stage · Right: market context
View signal priorities →Tempo Pixel / Campus Behavior
Funnel Stage
HEDSI / External Signals
Tempo Pixel: early discovery
Landing page visits, homepage sessions, and broad site entry patterns show when prospective students are first discovering an institution and beginning to engage.
Stage 1
First Touch
HEDSI: top-of-funnel demand
Google Search Trends and broader HEDSI movement help explain when discovery-level curiosity and top-of-funnel demand are strengthening in the market.
Tempo Pixel: active evaluation
Program page views, tuition exploration, campus content engagement, and information-seeking behavior indicate that students are actively researching fit and options.
Stage 2
Research
HEDSI: intent confirmation
FAFSA activity and related demand movement provide stronger evidence that students are shifting from passive awareness into more deliberate evaluation and planning.
Tempo Pixel: admissions actions
Apply-now clicks, application portal visits, and admissions CTA engagement connect marketing activity to measurable applicant behavior.
Stage 3
Apply
HEDSI: application evidence
Common App trends help validate whether application-related behavior is strengthening, stable, or softening across the broader market.
Tempo Pixel: yield-stage engagement
Campus visit confirmations, admitted-student actions, and comparison-stage behaviors show when prospects are narrowing options and moving toward decision.
Stage 4
Select
HEDSI: mid-to-late funnel pressure
The combined HEDSI view can help contextualize whether students are progressing into higher-intent decision behavior, even before final enrollment outcomes are fully visible.
Tempo Pixel: outcomes
Deposit, confirmation, and final conversion events show which efforts are contributing to actual matriculation and completed enrollment behavior.
Stage 5
Enroll
HEDSI: lagging validation
NSC and IPEDS provide lagging validation of realized enrollment outcomes, helping institutions compare campus-level results against broader sector conditions.
Stage 1
First Touch
Tempo Pixel
Tempo Pixel: early discovery
Landing page visits, homepage sessions, and broad site entry patterns show when prospective students are first discovering an institution and beginning to engage.
HEDSI
HEDSI: top-of-funnel demand
Google Search Trends and broader HEDSI movement help explain when discovery-level curiosity and top-of-funnel demand are strengthening in the market.
Stage 2
Research
Tempo Pixel
Tempo Pixel: active evaluation
Program page views, tuition exploration, campus content engagement, and information-seeking behavior indicate that students are actively researching fit and options.
HEDSI
HEDSI: intent confirmation
FAFSA activity and related demand movement provide stronger evidence that students are shifting from passive awareness into more deliberate evaluation and planning.
Stage 3
Apply
Tempo Pixel
Tempo Pixel: admissions actions
Apply-now clicks, application portal visits, and admissions CTA engagement connect marketing activity to measurable applicant behavior.
HEDSI
HEDSI: application evidence
Common App trends help validate whether application-related behavior is strengthening, stable, or softening across the broader market.
Stage 4
Select
Tempo Pixel
Tempo Pixel: yield-stage engagement
Campus visit confirmations, admitted-student actions, and comparison-stage behaviors show when prospects are narrowing options and moving toward decision.
HEDSI
HEDSI: mid-to-late funnel pressure
The combined HEDSI view can help contextualize whether students are progressing into higher-intent decision behavior, even before final enrollment outcomes are fully visible.
Stage 5
Enroll
Tempo Pixel
Tempo Pixel: outcomes
Deposit, confirmation, and final conversion events show which efforts are contributing to actual matriculation and completed enrollment behavior.
HEDSI
HEDSI: lagging validation
NSC and IPEDS provide lagging validation of realized enrollment outcomes, helping institutions compare campus-level results against broader sector conditions.
A framework for connecting market context to campus behavior
The left side shows what a university can observe directly on its own digital properties. The right side shows the broader market and validation signals that help explain where those behaviors sit within larger demand patterns.
This is the foundation for stage-aware attribution
Once connected to campaign measurement, this framework helps institutions explain not only what happened on their site, but also where movement occurred across the journey from first touch through final enrollment.