One Tempo Pixel. Every meaningful interaction.
Install a single Tempo Universal Pixel on your school's site, configure the events that matter, and map those actions to goals like information requests, tour signups, applications, deposits, and enrollment. Then combine that first-party activity to further personalize your HEDSI data to sharpen strategy across marketing and enrollment.
How it works
One install. Configurable events. Goal tracking that your team controls.
Tempo gives you one universal pixel to install sitewide. From there, you configure the events that matter on your university site and decide how each event should be interpreted in the funnel.
Step 1
Place the pixel once
Install a single Tempo Universal Pixel on the university website. It loads sitewide and keeps the implementation simple.
Step 2
Define the events that matter
Use the platform to configure custom events, sitewide tracking, and goal-based rules for the actions you care about.
Step 3
Map actions to goals
Connect each event to a goal like request info, tour signup, application start, deposit, or enrollment completion.
Step 4
Blend with HEDSI
Combine first-party site behavior with HEDSI trend data so your team can read both the market and your funnel together.
What it can track
The actions that actually tell you what students care about.
Track website behavior as signals of interest and map them to the outcomes your team uses every day.
School interest
See which schools, colleges, and programs attract the most attention before a request form is ever submitted.
Tour scheduling
Track campus visit bookings, event registrations, and preview-day signups as real conversion signals.
Applications
Connect application starts and completed applications to the pages, campaigns, and audiences that drove them.
Deposits and enrollment
Measure deposits, confirmations, and enrollment steps so marketing can see the full path to matriculation.
Request for information
Treat request forms as meaningful intent, then connect them back to the source content and campaign path.
Financial aid activity
Track FAFSA-related behavior, aid visits, and other high-intent events that often precede a decision.
Goals you can map
Turn raw site activity into goals your campus already cares about.
A single pixel can trigger goal tracking for request information, financial aid inquiries, campus tour scheduling, application starts, completed applications, deposits, and other high-value steps in the enrollment journey.
Request information
Capture first-touch intent when a student asks for details.
Campus tour signup
Track scheduled visits and live event registrations.
Application start
Measure the moment interest turns into an application path.
Submitted application
See completion rates move from traffic to finished forms.
Deposit received
Know when a prospect becomes an enrolled student.
Enrollment confirmed
Close the loop from site behavior to matriculation.
Get started
Create your account and start connecting site behavior to HEDSI.
Start with the universal pixel, map the events that matter, and bring that first-party signal into personalized HEDSI so your team can act on what students are actually doing.
One pixel across the university site
Goals you define and control
HEDSI context layered into the workflow
Create account
Start in a few minutes, then configure the pixel and goals with your team.
The pixel is the first step. Your account gives you access to setup, monitoring, and the HEDSI personalization path that follows.
Already using Tempo? You can jump straight into the pixel setup after sign in.